John Ternus takes over as Apple CEO on September 1

Tim Cook, who has led Apple since 2011, will become the company's executive chairman.

John Ternus will lead Apple from September 1. Photo: Reuters
2 min read  |  Published: 31 Aug 2026

California, United States: John Ternus is taking over the role of CEO of Apple on September 1.

The long-time hardware chief is set to steer the company after Tim Cook as the iPhone maker gears up for an industry change spurred by artificial intelligence.

Ternus, who joined Apple in 2001, has recently overseen the company's hardware engineering efforts and has played a key role in reigniting sales of products such as Apple's Mac computers, which have gained market share in recent years.

Cook, who has led Apple since 2011, will become the company's executive chairman, Apple said in a statement.

In naming Ternus chief executive, Apple is shifting from Cook, a supply chain guru who helped turn Apple into a global brand that churns out hundreds of millions of units per year, to a leader who has long focused on design and products.

Speaking at the "Ted Lasso" season four premiere in Los Angeles in July, Ternus said, "I'm so incredibly excited. It's such an incredible opportunity and I'm so lucky to have Tim as a mentor and yeah, it's really great."

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